1950s Town Square Concept for Those With Alzheimer’s Coming to Bradenton/Sarasota

Imagine a town square that’s straight out of the 1950s or 1960s, complete with a diner (playing the oldies), a beauty shop, a department store, an old-fashioned movie theater, and a pub with a pool table and 1950s memorabilia.

For someone living with Alzheimer’s disease, memory is a constant struggle. However, the use of “immersive reminiscence therapy”—or the use of reminders from the past—can be soothing for those with Alzheimer’s. It can help them remember a happier time. 

This Town Square adult daycare concept originated at an adult daycare in Chula Vista, California, followed by two locations in Baltimore. Now, Town Square Palmer Ranch will be coming to Oaks Plaza Shopping Center in Sarasota and is slated to open this summer. Other Town Squares are planned for Florida as well as several other states. 

The storefronts in Town Square often serve a dual purpose. While those with Alzheimer’s disease and their caregivers might enjoy the nostalgic décor and music, the spaces also double for activities like occupational or physical therapy or art projects. Town Squares also typically hold lots of events, ranging from Visual Poetry to an aquarium trip at the Town Square Saucy’s Pet Shop. Participants rotate in 45- to 50-minute time blocks to various set-ups within the Town Square throughout the day. Or, they can choose to stay in a part that they enjoy the most. 

Those working in Town Square emphasize memories from the past, sharing their own memorable life experiences and asking those attending the adult day center to share their own memories.

Reminiscence therapy may be able to improve mood and self-confidence and lower depression, according to health experts.

Learn more about Town Square here. Find images of Town Square’s various stores here.  

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At Secure Aging in Bradenton, we transform the weight of the world into a sigh of relief for our senior clients and their concerned family members. The mission of Secure Aging is to protect and preserve our client’s independence and dignity through careful and thoughtful financial and care management. As our clients age, it is their desire to remain independent and age with dignity. Our services protect our clients from talented con artists looking to exploit and deplete the financial resources of our vulnerable seniors. Secure Aging helps families in Manatee County and Sarasota County and in and around the communities of Anna Maria, Bradenton, Bradenton Beach, Ellenton, Holmes Beach, Lakewood Ranch, Longboat Key, Myakka City, Palmetto, Parrish, and Sarasota. Call us at 941-761-9338, or visit us online at www.secureaging.com.

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